Jim Burns has used a key phrase in nearly every communication to our various stakeholders. That phrase is “Who we are and what we do…” It seems to fit every aspect of the Burns vision, intention and values, guiding our interactions and purpose with all stakeholders: employees, suppliers, customers, contractors, representatives, distributors….It’s about being true to who Burns, as an organization, has been and is today!
It’s about being consistent and honest with what we do, what we are experts at, what our sweet spot is, and how we serve and resolve problems and challenges for our stakeholders. (By the way, that’s the fun part!)
So, it seemed logical and effective to use the initials of Burns Engineering, “BE”, to build statements and phrases around describing who and how we will be for each other and for all the friends of Burns. These phrases such as BE in conversation, BE temperature experts, BE creative, BE confident, BE relieved, effectively drive our thinking, behavior and intentions to support “Who we are and What we do…”
Join us in the conversation through the BEblog or by registering on the Web Site to discover, design and create temperature products and systems to serve your success, and we promise to achieve, change and improve to continually serve you, and all Burns stakeholders.
Thanks for joining Burns on this journey.
Posted on June 11th, 2008 at 2:58 pm:
Thanks Chuck for the great blog entry. Burns Engineering was founded in 1960 and we couldn’t last this long if we didn’t stay true to who we are (and what we do). I invite all to join in our collaboration around temperature. We’d love to hear from you on what’s hot and what’s not!